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Amy Aines underscores the crucial role of storytelling in effectively pitching civic science initiatives, emphasizing the need for stories to have a relatable character and a transformative moment that illustrates the program's impact. She stresses the importance of incorporating sensory details to help the audience vividly imagine and emotionally connect with the narrative.

Learn more about Amy Aines here: https://championingscience.com/

Search for more insights on the Civic Science Media Terminal (CSM Terminal): https://civicsciencemedia.org

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